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World TV Day

Power of television celebrated by key media alliances on World Television Day

Brussels, 21 November 2016

Television is often frowned upon in care homes and care centres, but it has become part of modern day life and many people really enjoy the chance to relax and be transported by the power of TV. On Monday we will be reminded of why television has become so important to us.

The power of television will be celebrated by key media alliances on World Television Day Brussels, 21 November 2016. The European Broadcasting Union (EBU), the Association of Commercial Television in Europe (ACT) and egta, the Brussels based association of television and radio sales houses are underlining the impact and reach of the television industry on the occasion of the 20th anniversary of World Television Day.

This creates a great conversation starter for activity coordinators and other care staff to engage with residents in a meaningful way, that connects with the outside world.

As part of the annual United Nations initiative the three organisations have produced a 30 second video emphasising the impact TV has on European society. It will be shown by broadcasters across Europe, Asia, Canada, USA and Australia on 21 November. The video highlights that 600,000 [1] people in Europe help create the TV programmes that reach 610 million viewers [2] across the continent. Viewers, who watch for an average of 3.55 hours [3] every day, enjoy 60,000 hours [4] of entertainment daily on Europe’s 5,463 TV channels [5] .

To celebrate their love of television, viewers are encouraged to use the hashtags #WeloveTV and #WorldTVDay on social networks on 21 November.

Prepare this week for a busy Monday on social networks.

  • Share the short clip above

  • Settle down to chat about the types of programmes available to watch on TV

  • Create a display wall of favourite TV programmes

  • Watch some favourite short programmes (via video, YouTube, Netflix, etc)

  • Create a display of News which people recall watching on TV ( Coronation, Olympic Medal Winners, - include the bad news too (if it comes up)

Photographs of your display(s) can then be shared across Twitter, Facebook and Instagram.

- Don't forget to share them with us @ActivitiesChat and @BCKuk

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